Privacy Policy

Quillmetric is an analytics and tracking consultancy operated as a sole proprietorship serving clients across Canada and the United States. We help businesses audit and fix the data infrastructure underneath their paid advertising campaigns.

When this policy refers to "Quillmetric", "we", "us", or "our", it means the operator of quillmetric.com.

Contact: contact@quillmetric.com

We collect two categories of data:

Analytics data (only with your consent)

If you accept analytics cookies, Google Analytics 4 (GA4) collects anonymised session data including pages visited, time on site, general geographic region (country/city level), device type, and referral source. This is used solely to understand how visitors use the site so we can improve it.

Contact form submissions

When you submit our discovery call form, we collect your name, email address, company name (optional), the service you're interested in, and the message you provide. This information is used only to respond to your inquiry. It is transmitted via Resend (our email delivery provider) to our inbox and is not stored in any third-party CRM or marketing database.

We do not collect payment information, government ID, or any sensitive personal data on this website.

We use two categories of cookies:

Essential cookies

These are required for the site to function. They include security and functionality storage used by the browser session. These are set regardless of your consent choice.

Analytics cookies (consent required)

These are only set if you click "Accept analytics" on the consent banner.

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Your consent preference is stored in your browser's localStorage (not a cookie) under the key `qm_consent`. It persists until you clear your browser data.

Analytics data is used to:

- Understand which pages are most visited

- Identify how visitors arrive at the site

- Improve site content and structure

Contact form data is used to:

- Respond to your discovery call request

- Scope and quote the work you've described

- Follow up on the inquiry you initiated

We do not use your contact information for unsolicited marketing. If you submit the contact form, you will only receive a direct reply to your inquiry.

We share data with the following third-party service providers only to the extent necessary to operate this site:

**Google (GA4)** — analytics data when consent is granted. Google's privacy policy applies: policies.google.com/privacy

**Resend** — contact form submissions are routed through Resend's email infrastructure for delivery. Resend does not retain message content beyond what is required for delivery. Resend's privacy policy: resend.com/legal/privacy-policy

We do not sell, rent, or trade your personal data to any third party. We do not use your data for advertising purposes. We do not share data with data brokers.

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

**Right to know** — you may request disclosure of the categories and specific pieces of personal information we have collected about you.

**Right to delete** — you may request deletion of personal information we hold about you, subject to certain exceptions.

**Right to opt out of sale** — we do not sell personal information. However, the use of Google Analytics may constitute "sharing" of personal data under CCPA for cross-context behavioural advertising purposes. You can opt out by managing your cookie preferences below, or by submitting a request to contact@quillmetric.com.

**Right to non-discrimination** — we will not discriminate against you for exercising any of your CCPA rights.

To exercise these rights, contact us at contact@quillmetric.com. We will respond within 45 days.

If you are a Canadian resident, your personal information is protected under the Personal Information Protection and Electronic Documents Act (PIPEDA).

**Consent** — we collect personal information only with your knowledge and consent, except where required or permitted by law.

**Limiting collection** — we collect only the information necessary for the purposes identified in this policy.

**Right to access** — you have the right to request access to your personal information held by us and to challenge its accuracy and completeness.

**Right to withdraw consent** — you may withdraw consent for analytics at any time by clearing your browser's localStorage or by contacting us. Withdrawal of consent will not affect the lawfulness of prior processing.

**Accountability** — Quillmetric is responsible for personal information under its control. Direct any privacy concerns to contact@quillmetric.com.

Analytics data (GA4) is retained for 14 months by default, after which it is automatically deleted by Google.

Contact form submissions are retained in our email inbox for as long as is reasonably necessary to manage the client relationship. If you would like your submission deleted, email contact@quillmetric.com and we will remove it within 30 days.

We may update this policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.

For material changes, we will make reasonable efforts to notify users via a notice on the site.

For any questions, requests, or concerns about this privacy policy or how your data is handled, contact us at:

contact@quillmetric.com

We aim to respond to all privacy-related inquiries within 10 business days.